Ever heard of the Motel 6 ad, where they were joking about how Motel 6 was frugal before the new frugal became chic or something like that? I wish I could find a transcript of that ad because it was pretty humorous, but those of you who have heard it should know what I'm talking about.
In any case, it got me wondering about who this Tom Bodett guy is, and how they came up with the slogan, "We'll leave the light on for you."
Or is it chance at all? What if it simply struck a chord through simplicity and sincerity?
I must say that I love the Motel 6 ads. Understand that, unlike something like the Ritz Carlton, Motel 6 is an economy motel chain. As such, their product, as well as their marketing pitch should be and is a simple one: Clean rooms and good price. But you know what? That's all I ask for in a motel stay anyways. And these Motel 6 ads come across as very down-to-earth and sincere about such a promise. Real life experiences may vary of course.
I suppose the takeaway lesson here is that, sometimes, simple and sincere may be the best way to go, including matters of business. That and the more things change, the more some things seem to stay the same. And when it comes to certain values such as frugality, that's not really a bad thing at all.