Ever heard of the Motel 6 ad, where they were joking about how Motel 6 was frugal before the new frugal became chic or something like that? I wish I could find a transcript of that ad because it was pretty humorous, but those of you who have heard it should know what I'm talking about.
In any case, it got me wondering about who this Tom Bodett guy is, and how they came up with the slogan, "We'll leave the light on for you."
Or is it chance at all? What if it simply struck a chord through simplicity and sincerity?
I must say that I love the Motel 6 ads. Understand that, unlike something like the Ritz Carlton, Motel 6 is an economy motel chain. As such, their product, as well as their marketing pitch should be and is a simple one: Clean rooms and good price. But you know what? That's all I ask for in a motel stay anyways. And these Motel 6 ads come across as very down-to-earth and sincere about such a promise. Real life experiences may vary of course.
I suppose the takeaway lesson here is that, sometimes, simple and sincere may be the best way to go, including matters of business. That and the more things change, the more some things seem to stay the same. And when it comes to certain values such as frugality, that's not really a bad thing at all.
July 6th, 2010 at 04:42 pm 1278430947
July 6th, 2010 at 05:05 pm 1278432353
July 6th, 2010 at 05:20 pm 1278433216
Never seen the commercials (I don't recall), but LOVE Motel 6.
July 6th, 2010 at 07:11 pm 1278439909
July 6th, 2010 at 07:23 pm 1278440624
I haven't heard the commercials for Motel 6 in a long time, but I do remember the ones you are talking about.
July 6th, 2010 at 07:58 pm 1278442698
July 6th, 2010 at 10:44 pm 1278452651
July 6th, 2010 at 11:54 pm 1278456866
July 7th, 2010 at 09:08 pm 1278533308
July 14th, 2010 at 07:09 pm 1279130951
I find priceline and hotwire invaluable, though not always the best deals. There's also a great site called betterbidding.com that lets you "almost" positively ID the hotwire and priceline hotels. We've stayed at the Sofitel (sometimes with free fab French breakfasts) for $70. I'm a hotel freak though--which is why England is sometimes so hard for me. The deals and the hotel quality are just not as consistent as they are in the US. Some are beautiful, but some are just plain awful and expensive.
July 16th, 2010 at 11:19 pm 1279318762
However I did get pinkeye once in my youth from a much too cheap hotel room. Must have put my closed eyes too close to a pool of invisible filth. You can go too low.