I'm not a part of this, but I do want to pass on this interesting and provocative idea.

Basically, people sign on this website and loan each other stuff for a price. In other words, if you have stuff but you don't use it all the time, you can loan it out and make a little bit of money. Conversely, if you need something only occasionally, and wish you could just rent it instead of paying full price to buy it, you can do so with a site like this.

Again though, I'm not a part of this, and haven't tried this out myself. So, I can't be sure how well this works, and how it compares with some retail shops that offer similar goods and services. Still, it's an interesting idea.